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Swanson
Swanson is a brand of TV dinners, broths, and canned poultry made for the North American market. The TV dinner business is currently owned by Pinnacle Foods, while the broth business is currently owned by the Campbell Soup Company. Current TV dinner products sold under the brand include Swanson's Classics TV dinners and pot pies, and the current broth lineup includes chicken broth and beef broth.
==Early history==
Carl A. Swanson (1879 – 1949) was a Swedish immigrant who worked on a farm in Blair, Nebraska, until he moved to Omaha.〔Andrew F. Smith, Eating History (New York: Columbia University Press, 2009), 170〕 There, he worked in a grocery store where he came into contact with John O. Jerpe, who owned a small commission company, in which, Swanson would become a partner in 1899.〔 Initially, the Jerpe Commission Company purchased eggs and cream from local farmers.〔 In turn, they processed the eggs, made butter from the cream and sold these products to distributors and charged a commission to the farmers.〔 With Swanson as a partner in the company, it began to expand.〔 The Jerpe Commission Company began to sell chicken, turkey, and other meat.〔 Swanson would eventually buy the company from Jerpe and rename it to C.A. Swanson and Sons, where his sons Gilbert and Clarke had joined the business.〔
After the passing of Carl Swanson in 1949, his sons began manufacturing frozen oven-ready chicken and turkey potpies in aluminum trays.〔Andrew F. Smith, Eating History (New York: Columbia University Press, 2009), 171.〕 Gerry Thomas, who was an executive of Swanson Company, went to visit a distributor of the company who specialized in prepared in-flight food.〔 Upon this visit, he noticed the airlines foods were packaged in aluminum trays that could be heated in a convection oven.〔 Thomas proposed the idea to the brothers and suggested using a three-compartment aluminum tray.〔 One compartment would be for frozen turkey slices and the other two compartments for side dishes.〔 Eventually, the company decided to include chicken and beef entrées, as well as other side dishes.〔Andrew F. Smith, Eating History (New York: Columbia University Press, 2009), 172.〕 In 1953, the Swanson brothers branded these frozen meals as TV dinners.〔 With over 50 percent of American households owning televisions during the 1950s, this proved an intelligent marketing scheme.〔Jamie Horwitz, “Eating at the Edge” Gastronomica: The Journal of Critical Food Studies 9 (2009): 44〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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